Which Did You See First?' Safe Driving Awareness Campaign Concept

This ad campaign was completed within a week at the conclusion of an Integrated Marketing Communications plan on mobile phone use while driving. The focus of the assessment, the budget and plan itself, resulted in this simple-yet-effective, rhetoric-driven campaign which challenges drivers to think differently about their habits of using their phone while driving. Further, the plan is highly adaptable to multiple media; an additional bonus result from the campaign.